In cooperation with The United Illuminating Company, this three-ad series was designed and produced for the Connecticut Energy Efficiency Fund (CEEF). Each of the three ads in the series highlights a different “bottom line” program. The ads use stock photography from a variety of sources and were produced in six different sizes for different publications.
Sample ad copy:
“In today’s business environment, energy efficiency is key to gaining a competitive edge and improving your bottom line. The Small Business Energy Advantage program is designed to provide cost-effective, turnkey energy-saving services for small commercial and industrial customers who do not have the time, financial resources, or in-house expertise necessary to analyze and reduce their energy usage.
Whether you’re looking to upgrade equipment or improve process, energy-efficient solutions can meet your needs and help reduce energy consumption, so you pay smaller energy bills. Improved processes, reduced maintenance costs, lower operating costs and positive cash flow mean a competitive edge and a healthier bottom line.
With support from the Connecticut Energy Efficiency Fund and the energy expertise of The United Illuminating Company, we can help you determine how efficient technologies can improve your business and sustainability.”
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