Equity for Life asked Core Advertising and Granite Bay Design to develop an ad concept for their financial services company. This is a black and white, full-page newspaper version. Copywriting is by Chris Gregor:
“Consumers have lost trillions as stocks have tumbled nearly 50% from their peak in 2007. If you are planning for retirement what do you do to rebuild your savings for the long-term? It could be as easy as looking at your life insurance. People are discovering the tax-advantaged benefits that life insurance offers for wealth accumulation.”
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